Dial & Face
Dial text sharpness and fontCRITICALAll text on the dial โ brand name, model, "Swiss Made", etc. โ should be razor sharp under macro. Blurry text is a critical defect.
Date window alignment (if applicable)CRITICALThe date window should be perfectly centred. Misalignment is immediately visible and a common defect.
Hour marker alignment and finishApplied hour markers should be straight, evenly sized, and have a clean finish with no glue showing.
Hands finish and alignmentHands should be the correct colour, shape and finish. Sweep second hand should move smoothly.
Case & Bracelet
Case finish โ brushed vs polishedCRITICALCheck which surfaces should be brushed and which polished for the specific model. Many reps get this wrong.
Bracelet link quality and fitLinks should fit tightly with no rattle. Check for rough finishing on the inside of the bracelet.
Crown knurling and logoThe crown should have correct knurling depth and the brand logo should be visible and sharp.
Caseback engravings (if shown)Caseback text and engravings should be sharp and correctly spaced for the model.